The Solar. brand guide was an extension of a previous logo concept. The goal of the project was to create an effective guide that had clear and specific branding in the form of a booklet. For Solar. this meant maintaining the fun, straightforward, feminine, bright, and colorful brand.

The largest challenge was using the limited space in the most efficient way. The information included in the booklet were dos and don’ts, typography, voice, color palettes, logo use and misuse, imagery, mock ups, and layout. Using Adobe InDesign, the booklet was 12 pages including the cohesive cover and back cover.